RAV.AI's Journey to Online Visibility and Revenue Growth
RAV.AI is an automated video editing service that provides an easy and efficient way to create high-quality videos. As a new website with zero authority and traffic, RAV.AI wanted to outrank its competitors and generate more traffic. They enlisted the help of an SEO agency to achieve their goals.
The main challenge for RAV.AI was to outrank its competitors in the highly competitive automated video editing market. The competitors had established websites with high domain authority and traffic. RAV.AI needed to improve its website's authority and visibility to compete in the market.
We devised a multi-step strategy to help RAV.AI outrank its competitors and generate more traffic. The following solutions were implemented:
Low Competition Keyword Targeting
We focused on low-competition keywords through blog posts to lead traffic to the home page and generate more traffic. The blog posts provided valuable information to the target audience and helped RAV.AI establish its authority in the market.
Silo Structure Creation
We created commercial pages and interlinked them with blog posts by creating a silo structure. This helped establish a clear page hierarchy on the website and improved the overall user experience.
Topic Cluster Creation
We created a topic cluster using Latent Semantic Indexing (LSI) and targeted articles of the exact nature. The articles were interlinked with commercial pages and ranked higher in search engine results pages (SERPs).
The SEO agency's efforts resulted in RAV.AI ranking in the top three search engine results pages (SERPs) for the search term "automatic video maker." The website's authority and visibility increased, resulting in more traffic and leads. RAV.AI established itself as a major player in the automated video editing market.