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The Incredible Benefit of Embracing the Fourth Industrial Revolution in 2021

Last updated on November 27th, 2021

As we are all aware, we are on the verge of a technological revolution that will essentially alter our way of living, working, and ultimately, everything relating to one another. In its range, scope, including complicatedness, this incredible transformation will be unlike anything we have seen or experienced before.   The Fourth Industry is the foundation of a brand new revolution — the much-praised Revolution 4.0 — an amalgamation of preeminent production techniques with an edge as well as intelligent systems that unite companies and common folks.

The Fourth Industrial Revolution is about much more than mere changes driven by technology, though; it is a chance that could be utilised to benefit everyone. This ranges from political leaders, policy-makers to people from all income groups and nations. And, it could easily be harnessed into linking technologies in order to create an all-inclusive future – with human concerns in mind.  

It is a new futuristic chapter in the beautiful tale of human development. It is strongly enabled through the extraordinary advances made with technology. These advances further correspond with those made by the first, second and third industrial revolutions.  

The Fourth Industrial Revolution is the perfect method of explaining the blurring lines of limits between the physical, digital, and of course, biological worlds. In addition to this, it is a combination of artificial intelligence, the Internet of Things – also known as IoT – 3D printing, genetic engineering, quantum computing, and even more technologies. It becomes the collaborative force behind several products and services that prove to be essential in regards to modern lifestyle.  

For instance, think about GPS systems that aid most in everyday life by recommending the fastest route to a destination while showing upcoming traffic. Another great example is voice-activated virtual assistants. This includes Apple’s Siri, Cortana and more. Now, there are online medical stores available in different parts of your cities. Emeds is offering online medicine delivery services in Pakistan.

Furthermore, as a result of this, one could say that the Fourth Industrial Revolution is paving the way for impactful and radical changes in our lifestyle. Benefits and Effects of the Fourth Technological Revolution As a matter of fact, it has been documented that each and every revolution has experienced a wide array of benefits and drawbacks, challenges and opportunities, or uncertainties and certainties. However, in this particular case of the Fourth Industrial Revolution, the benefits greatly outweigh the drawbacks. The advantages of the Fourth Industrial Revolution are apparent and evident.  

There are several benefits to embracing the Fourth Industrial Revolution. Whether you factor in the increased potency, effectiveness and quality in processes, the increased safety for workers by eliminating jobs in dangerous conditions, the enhanced decision making with tools concerning data, or even evolved competitiveness by developing products tailored for each individual that will satisfy consumers’ needs. These all direct you towards one conclusion: the only thing Revolution 4.0 will provide is comfort and luxury.    

Moreover, similar to the revolutions that led up to it, the Fourth Industrial Revolution has great potential to increase global income levels while enhancing the quality of life for people around the world. To this day, those who have managed to gain the most from this have been the consumers capable of affording and accessing the digital world. As mentioned before, with the help of technology, the level of efficiency and comfort in our personal lives has increased rapidly and will continue to do so. From small things such as listening to music to buying a product online to booking flights – all of these can be performed remotely. 

Another notable benefit is that the futuristic technological transformation will surely also lead to a supply-side miracle. It is predicted that with a long-term increase in expertise and productivity, transportation and communication costs will drop to a great extent. Accordingly, logistics and global supply chains will become more successful. Lastly, it is predicted that the cost of trade will hit a diminishing point, leading to a rise in economic growth.

The world moves quickly, and time passes you by before you even know it. Therefore, it is best to embrace the Fourth Industrial Revolution with accurate facts and figures before the world progresses to something you can not keep up with. As a matter of fact, even though we are amidst the Fourth Industrial Revolution, the industry, as well as economic experts, have already initiated theorising about the Fifth Industrial Revolution.

The Technological Pillars of the Fourth Industrial Revolution  

  • BlockChain
  • Virtual Reality
  • Robotics
  • BioTech
  • Artificial Intelligence and more

Final Word

At the end of the day, the situation all relies upon people and their shared values. Therefore, as a society, we need to shape a future that provides a steady and hopeful outlook for the coming generations. We can make this happen by putting people first and empowering them. Furthermore, we can do so by believing in the Fourth Industrial Revolution and embracing it with open arms.

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How to Start Online Business in Pakistan Without Investment

The use of the internet is increasing in Pakistan day by day. Every business owner wants to reach a larger audience by establishing an online business. After Covid19, businesses with an online presence are growing rapidly. 

This article will help you start an online business in Pakistan without investment. If you already have a business and want to turn it into an online business, we are here to help you establish your online business without investing any money.

Similarly, if you want to start earning online in Pakistan, we will discuss some best online business ideas in Pakistan for both males and females. 

If you can’t afford to create your website for an online business, don’t worry. I’ll share some tools and tips to start an online business without a website.

Stay tuned with the article till the end to get the maximum out of it. I’ll share the bonus tip at the end of the article for earning online in Pakistan.

Find a Need and Fill it

The biggest mistake that many people make when starting an online business is to focus solely on the product. They search for the best-selling products in Pakistan and attempt to tap into an oversaturated market.
You need to come with some unique ideas. Offer something that no one is offering. The best approach for building a successful online business is to locate a market with unmet needs first.

For example, people working in offices in big cities are looking for homemade food for lunch, dinner and breakfast. You can start an online business offering food delivery to offices in your area.

There are many ways through which you can locate a need, including:

  • Visit online forums, facebook groups, and communities to see what problems people are facing and what solutions they are seeking.
  • Look at your competitors’ websites to see how they are fulfilling the demand of their target market. Take note of what you learned through research and studying consumer behavior. Next, create a product for an audience who is already seeking solutions. By doing so, you will target an existing market for your product.

Research Your Target Audience

If you want to start an online business in Pakistan, you should select an audience with the capability of spending money online. A targeted audience includes people who already purchase clothes, accessories, organic products, car wash services, restaurant deliveries, etc.

To serve this audience, you can find a need that is unmet or unexplored and develop a new service or product that targets them directly. To effectively target the market, it is essential to study your consumer’s needs.

The next step would be to market the business online once you have identified your target audience.

Build your Website for Exposure

Your online business gains credibility if it has a user-friendly and attractive website. You can attract customers with a small-business website.

You can easily create a website through a drag-and-drop builder like WordPress or Wix. Website builders make it easy for a non-technical person to create a portfolio website to market his products.

In order to take your online business to the next level, you should invest in a professional website or online store. Make sure you choose a web designer who understands your business requirements. 

If you are looking for a professional, user-friendly website design or ecommerce solution, you can hire a website developer in Lahore, Karachi or Islamabad.

Convert Readers into Buyers by Writing a Persuasive Copy

In Pakistan, many people ignore copywriting for their ads and websites and this is the biggest reason why they fail.

If you pay attention to this aspect of the business, your product will attract a lot of traffic. Hire a professional copywriting service or follow the tips below to write an attractive ad copy for your product or service.

  • Start with a compelling headline
  • Describe how your product solves a problem
  • Establish credibility by explaining how your product will solve the problem
  • Display testimonials from people who have already used the product
  • Describe the benefits and features of the product
  • Make them an offer they can’t refuse
  • To establish credibility, include a guarantee
  • Develop urgency
  • Ask to take an action
  • After the purchase is complete, offer upsells

By following this blueprint, you can convince any buyer to purchase your product. A good ad copy should provide interest and desire and also encourage the reader to take action.

Use Search Engines

Every time we face a problem and need a solution, we search on Google. Whenever someone searches for a solution to their problem, search engine results are a powerful way to bring them to your website.

Having a website won’t lead to more business. In order to draw potential customers to your website, you need to use online marketing tactics such as Search engine optimization and pay per click advertising. Here is a detailed explanation of both strategies:

The concept of search engine optimization (SEO) involves getting your website to appear on the first page when people are searching for a solution.

By using the right keywords related to your product, search engine optimization, also known as SEO, can bring targeted people to your website.

In pay-per-click advertising (also known as PPC), you pay Google for each click on your website.

Your website is shown at the top of the page, so it gets more visibility and paid traffic. Running PPC campaigns can bring instant traffic to your website, but they are expensive.

It can be difficult for a layperson to understand these approaches, but you can hire a seo company in Lahore, Karachi, or Islamabad, who can help you to be found on the internet by your potential customers. Thus, people will be able to find your site when they are looking for a solution to a problem they are having.

Use Social Media Campaigns

Also, social media campaigns are a great way to target people based on their localities, interests, habits, age, gender, etc.

Marketing on Facebook is a unique way to reach people who are interested in your products or services.

You can either learn Facebook marketing using the Facebook Business Platform or hire a Pakistani digital marketing company to help you run the campaigns for you. 

In order to retain your potential customers in the purchase funnel, you need to study your target audience and create a daily or monthly budget.

Free Ways to Promote Online Businesses

1. Google My Business

A few people in Pakistan know the importance of the Google My Business (GMB) profile. GMB can drive tons of clients for your business. All you need is to verify your business with Google My Business. 

Follow the steps below:
Create your GMB account

Sign up using your Gmail address

While a sign in, click “Add Your Business To Google”

Enter business name and service category

Click next and then again click Next after clicking on yes in the checkbox.

add your business to Google3

Add your street address, city name, and postal code.

add your business to Google5

Drag the map icon to locate your business and click next

Next, add your mobile number and click I don’t need a website if you don’t have a website.

add your business to Google7

If you have, simply paste the URL. You can also build a website using Google Website builder but I’ll not recommend it. Click Next.

Enter your name in the box and click Continue. 

add your business to Google10

Your card with a verification code will arrive within 14 days. If you don’t receive the card, you can choose other ways of verification.

You can add business hours, categories, services, images, etc to your profile even without verification from Google.

2. Social Media

You can use social media to promote your business for free. Above, we talk about promoting the business using paid campaigns but you can also promote your business for free.

Follow social media platforms are best to promote your business:

1. Facebook

2. Youtube

3. Instagram

Video marketing is the best way to promote your business online in Pakistan. All you need is to create a Youtbe channel and start uploading videos.

Your video doesn’t need to look professional. You can improve your video quality once you start getting some profit. At the beginning, just record the video with mobile and upload it to Youtube, Facebook, and Instagram.

3. Business Listing Platforms

You can also promote your online business by listing ads on popular platforms like OLX, Zameen, etc.

Just head over to OLX, and create your free account. Publish your ad with a catchy title, thumbnail, and images. You will get a good number of clients for your business.

If you don’t have any idea about starting your online business, explore different categories on Olx and find the one you are most interested in. Just get some products from the local market and start selling them on OLX with a small profit. Yes, keep the profit margin as minimum as possible.

You need some clients in the beginning. Never compromise on the quality of the product, your clients are your real marketers. They will suggest your business to others. Make sure you offer them quality products.

FAQS

What is the best online business in Pakistan for students?

There are different online businesses available for students. If you want to make some money while studying, you can start copywriting for businesses. You can also offer graphic design and video editing services. If you really want to start a business to bring some change in society, you can work on your startup. Turn your idea into a business and start working on it today.

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Cybersecurity in the Healthcare Sector During COVID-19

Since the 20th century, the healthcare industry has been going through a digitization phase but the sudden onset of the pandemic has expedited this transition. The Covid-19 pandemic has tested the limits of healthcare. 

Due to the mandatory social distancing during the Covid 19 pandemic, telemedicine has become the safest system for patients and clinicians to interact. 

The virus has shifted the focus to telemedicine and health tech. From booking an appointment to getting a consultation, all health care services are being provided remotely. 

As, cybercrime adapts to its environment. With the increasing demand for the healthcare technology, the risk of it has increased too. Like the doctors and patients, thieves have shifted their focus towards technology too. Along with hospitals and doctors, malware practitioners have jumped on the bandwagon of going online. 

From being a collateral victim, healthcare has now become a direct target of hackers. From breaching websites to stealing patient’s records, the healthcare industry is facing a new realm of problems. Hackers and malicious actors have launched phishing campaigns, with the the intent to harm a company or to steal goods or records. 

 The healthcare systems need to spend on cybersecurity, much like how they used to spend on security guards and cameras. Innumerable data breaches, as reported by the GlobalData has made cybersecurity in healthcare, a mission-critical technology. Almost 132 breaches have been reported between February 2020 and May 2020, by HHS. This is an almost 50% increase in reported breaches during the same duration and time last year.

 Types of malware

Malware actors often use different types of malware to breach a companies data. The wisest way to prevent any breach is to stay on high alert. Certain types of malware should be on a healthcare company’s radar. Being aware of all these malware can prevent a company from a breach. 

The most common malware, that poses a threat to healthcare systems are; virus, worms, trojan, rootkit, keystroke logger, RAM scrapping, adware, Rogue security software, and ransomware. Looking out for all of these can prevent a potential breach.

Reasons for increased malware activity during Covid

 With the onset of the pandemic cybersecurity organizations have noted a drastic increase in malware activities, in the healthcare industry. 

 The European Union agency of cybersecurity (ENISA) has highlighted a few reasons for the drastic increase in malware activities regarding healthcare companies. 

  • High demand for protective gear and disinfectants like sanitizers and masks etc.
  • The sudden shift towards telehealth, without any former experience and expertise.
  • The uncertainty, doubt, and fear in the general public.
  • Border closure
  • Decreased mobility of people.

Guidelines to prevent malware activity

ENISA (European Union agency of cybersecurity) has provided some advice and general guidelines to help the healthcare sector, to protect itself from phishing and malware activity

  • Build awareness among the staff, regarding the ongoing situation and the threat. A well-prepared staff is more able to handle emergencies efficiently.
  • Teach the staff to disconnect immediately when such activity is noticed. The whole staff should be well equipped and well trained to disconnect immediately, to limit the harm.
  • Launch internal campaigns to raise awareness within the company. Internal campaigns should be planned and executed, irrespective of the outer conditions.
  • In case of any infection or system hack, freeze all the activities in the network.
  • Disconnect the infected machines and networks from all other networks and devices. One infected machine can harm other connected machines. Cutting off the source can actually limit the harm.
  • Immediately contact the governing bodies of your country, whenever an infection is detected. This can help in getting the crime reported and prevent the recurrence of it.
  • Have effective backups and data restores. This will ensure business continuity. Effective backups will not pause the business, meanwhile, the damage can be rectified.
  • Whenever an activity disrupts the companies core system, a business continuity plan should be established.
  • Malware activities can harm medical devices as well. In such cases, it is important to contact the manufacturer and vendors to devise collaborative solutions.
  • Network segmentation; dividing the network into different zones, can help limit the harm to one segment only. This way the whole system will not be risked, a single segment is easy to handle and easy to cure if harmed.
  • Restricted access is undoubtedly the key to prevent a business from malware. Giving network access to highly trusted experts only, can drastically reduce the risk of malware in a system. Giving controlled access to people automatically protects a system from outside breaches.
  • Focusing on remote networks can help reduce breaching incidence. Amidst the coronavirus, many healthcare workers are also working remotely. Systems used by healthcare workers, working under one company should be carefully monitored and tightly secured. People who are not tech-savvy might not be able to notice a breach. Therefore, the remote systems need to be carefully monitored and handled.

The Bottom Line

The covid-19 pandemic has been the ultimate teacher of crisis management. This also applies to healthcare systems. The industry had to undergo drastic changes in order to cope with the changing environment. 

The sudden shift of healthcare systems to online portals and websites has increased its vulnerability to malware. This sudden change has not only disheveled the system operators but the healthcare workers and the general public too. 

Remote healthcare systems have become the need of the hour. But it is important to make these systems as secure as possible. Apart from telehealth, physical hospitals are using such systems too. 

All healthcare workers need to be well-equipped and well-acquainted with the latest technology and techniques. This will ensure cybersecurity and efficient working of healthcare systems. 

Hackers around the world know about the crisis, the healthcare industry is facing. Hitting at the weak points has gained them much monetary profit. 

The increased malware activity in healthcare systems has wreaked havoc in the already weak systems. This malware activity poses a threat to, not only the hospitals or health portal, but to the general public too. 

The publics’ personal data can be in the hands of a malware actor at any time. Therefore, highlighting the importance of cybersecurity in healthcare systems during the pandemic is an absolute necessity. 

In time like these the public needs trusty healthcare portals to keep their health in check and their data safe. 

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Best Free Privacy Policy Generator Tools For Bloggers and Businesses in 2021

Last updated on January 9th, 2021

Privacy Policy Generator: A  privacy policy generator help in creating a privacy policy for the website and online businesses. A privacy policy is a legal document that discloses some or all of the ways in which the business owner collects, uses, discloses, and manages customer or customer data. [Read more…] about Best Free Privacy Policy Generator Tools For Bloggers and Businesses in 2021