Driving Traffic and Conversions: A Showcase of My SEO Strategy for Carbarn.com.au
Challenges
Carbarn.com.au, a platform specializing in luxury and classic car sales, was struggling to generate consistent traffic. Despite having a well-designed website and a niche audience, it was not ranking well in search engine results pages (SERPs), resulting in missed opportunities to reach potential buyers.
The primary challenge was a combination of technical SEO issues and a lack of optimized content. The website had several on-page SEO problems, including missing or poorly optimized meta tags and titles. Additionally, there were internal linking gaps and technical errors like broken links and unoptimized URL structures, which hindered their SEO performance.
Solutions
To address these challenges, we implemented a comprehensive SEO strategy that included on-page SEO, technical SEO fixes, and an optimized internal linking structure.
On-Page SEO: We conducted a full audit of Carbarn.com.au to identify keyword opportunities and optimize pages accordingly. We refined meta tags, titles, and descriptions, and updated content to be more relevant to targeted keywords, focusing on terms related to luxury and classic cars.
Technical SEO: We tackled the technical issues that were impacting the site’s performance. This included fixing broken links, cleaning up 404 errors, and optimizing the website’s URL structures for better crawling and indexing by search engines. We also ensured that all images were optimized with appropriate alt tags and that the site was mobile-friendly and fast-loading.
Internal Linking Strategy: To maximize the SEO value of existing content, we implemented a robust internal linking structure. This helped distribute "link juice" throughout the site, allowing high-value pages, like those featuring specific car listings, to rank higher in SERPs. We also grouped relevant pages together in clusters, creating a more user-friendly navigation system that enhanced both user experience and SEO performance.
Action Plan
Items implemented in the last 6 months:
✅ Integration of keywords we are getting impressions on in the existing pages + Adding relevant pages and FAQs to the existing pages(Semantic SEO)
✅ Outer section of topical map implemented for the blog section
✅ Technical SEO fixes - Schema Markup implementation
✅ Resolving issues like Keyword cannibalization through the canonical tag
✅ Improved internal linking structure (pages to pages + blog to pages) Reverse silo structure
✅ Niche relevant link building on high authority websites
✅ Optimizing pages for EEAT
Results
Our SEO strategy delivered strong results for Carbarn.com.au:
Increased Organic Traffic: By optimizing on-page elements and fixing technical issues, the website saw a significant boost in organic traffic.
Improved Keyword Rankings: Targeted keywords such as “luxury cars for sale” and “classic car listings” saw improvements in SERP rankings, helping the site attract more qualified visitors.
Higher Engagement and Conversions: The improved internal linking structure not only helped search engines better index the site but also enhanced user navigation, leading to increased time spent on the site and more conversions.