Driving Traffic and Conversions: A Showcase of My SEO Strategy for UrbanFarmacyPDX.com
Challenges
UrbanFarmacyPDX.com, a Portland-based dispensary specializing in high-quality cannabis products, faced challenges in reaching potential customers online. Although they offered a diverse selection of products and prioritized wellness, the website struggled to gain visibility on search engines, resulting in lower traffic and limited conversions. The main challenges included:
Technical SEO issues such as inconsistent metadata and slow site speed.
Limited on-page optimization for product and category pages, impacting keyword relevance.
Intense competition in the cannabis industry, especially in Portland, making it difficult to rank for niche and local keywords.
Solutions
To overcome these challenges, we developed a comprehensive SEO strategy starting with a full audit of UrbanFarmacyPDX.com. We identified and addressed key technical issues, improving user experience and making the website more search-engine-friendly.
Key Steps Taken:
Technical SEO Improvements: Resolved slow loading times, improved mobile responsiveness, and ensured metadata consistency across pages, enhancing site performance and accessibility.
Keyword Research and Optimization: Performed keyword research to identify high-value, cannabis-specific keywords for Portland and related search phrases. Updated meta titles, descriptions, and headers on key pages, aligning them with target keywords to improve organic visibility.
Internal Linking Strategy: Established a well-defined internal linking structure, connecting relevant product pages, informational blogs, and categories to increase link equity flow and enhance site navigation.
Content Strategy with Topic Clusters: Developed a content plan focusing on cannabis education, product benefits, and wellness tips tailored to the Portland audience. Each blog linked back to core product pages, improving relevance and user engagement.
Results
The SEO strategy delivered significant improvements for UrbanFarmacyPDX.com:
Higher Search Rankings for targeted local and product-specific keywords, leading to increased visibility and organic traffic.
Enhanced User Experience with faster page loads and better navigation across the site.
Increased Conversions through a targeted audience and optimized site structure that encouraged customer interaction.
UrbanFarmacyPDX.com now enjoys sustained online visibility and a solid SEO framework that supports continued growth in a competitive market.