The use of the internet is increasing in Pakistan day by day. Every business owner wants to reach a larger audience by establishing an online business. After Covid19, businesses with an online presence are growing rapidly.
This article will help you start an online business in Pakistan without investment. If you already have a business and want to turn it into an online business, we are here to help you establish your online business without investing any money.
Similarly, if you want to start earning online in Pakistan, we will discuss some best online business ideas in Pakistan for both males and females.
If you can’t afford to create your website for an online business, don’t worry. I’ll share some tools and tips to start an online business without a website.
Stay tuned with the article till the end to get the maximum out of it. I’ll share the bonus tip at the end of the article for earning online in Pakistan.
Find a Need and Fill it
The biggest mistake that many people make when starting an online business is to focus solely on the product. They search for the best-selling products in Pakistan and attempt to tap into an oversaturated market.
You need to come with some unique ideas. Offer something that no one is offering. The best approach for building a successful online business is to locate a market with unmet needs first.
For example, people working in offices in big cities are looking for homemade food for lunch, dinner and breakfast. You can start an online business offering food delivery to offices in your area.
There are many ways through which you can locate a need, including:
- Visit online forums, facebook groups, and communities to see what problems people are facing and what solutions they are seeking.
- Look at your competitors’ websites to see how they are fulfilling the demand of their target market. Take note of what you learned through research and studying consumer behavior. Next, create a product for an audience who is already seeking solutions. By doing so, you will target an existing market for your product.
Research Your Target Audience
If you want to start an online business in Pakistan, you should select an audience with the capability of spending money online. A targeted audience includes people who already purchase clothes, accessories, organic products, car wash services, restaurant deliveries, etc.
To serve this audience, you can find a need that is unmet or unexplored and develop a new service or product that targets them directly. To effectively target the market, it is essential to study your consumer’s needs.
The next step would be to market the business online once you have identified your target audience.
Build your Website for Exposure
Your online business gains credibility if it has a user-friendly and attractive website. You can attract customers with a small-business website.
You can easily create a website through a drag-and-drop builder like WordPress or Wix. Website builders make it easy for a non-technical person to create a portfolio website to market his products.
In order to take your online business to the next level, you should invest in a professional website or online store. Make sure you choose a web designer who understands your business requirements.
If you are looking for a professional, user-friendly website design or ecommerce solution, you can hire a website developer in Lahore, Karachi or Islamabad.
Convert Readers into Buyers by Writing a Persuasive Copy
In Pakistan, many people ignore copywriting for their ads and websites and this is the biggest reason why they fail.
If you pay attention to this aspect of the business, your product will attract a lot of traffic. Hire a professional copywriting service or follow the tips below to write an attractive ad copy for your product or service.
- Start with a compelling headline
- Describe how your product solves a problem
- Establish credibility by explaining how your product will solve the problem
- Display testimonials from people who have already used the product
- Describe the benefits and features of the product
- Make them an offer they can’t refuse
- To establish credibility, include a guarantee
- Develop urgency
- Ask to take an action
- After the purchase is complete, offer upsells
By following this blueprint, you can convince any buyer to purchase your product. A good ad copy should provide interest and desire and also encourage the reader to take action.
Use Search Engines
Every time we face a problem and need a solution, we search on Google. Whenever someone searches for a solution to their problem, search engine results are a powerful way to bring them to your website.
Having a website won’t lead to more business. In order to draw potential customers to your website, you need to use online marketing tactics such as Search engine optimization and pay per click advertising. Here is a detailed explanation of both strategies:
The concept of search engine optimization (SEO) involves getting your website to appear on the first page when people are searching for a solution.
By using the right keywords related to your product, search engine optimization, also known as SEO, can bring targeted people to your website.
In pay-per-click advertising (also known as PPC), you pay Google for each click on your website.
Your website is shown at the top of the page, so it gets more visibility and paid traffic. Running PPC campaigns can bring instant traffic to your website, but they are expensive.
It can be difficult for a layperson to understand these approaches, but you can hire a seo company in Lahore, Karachi, or Islamabad, who can help you to be found on the internet by your potential customers. Thus, people will be able to find your site when they are looking for a solution to a problem they are having.
Use Social Media Campaigns
Also, social media campaigns are a great way to target people based on their localities, interests, habits, age, gender, etc.
Marketing on Facebook is a unique way to reach people who are interested in your products or services.
You can either learn Facebook marketing using the Facebook Business Platform or hire a Pakistani digital marketing company to help you run the campaigns for you.
In order to retain your potential customers in the purchase funnel, you need to study your target audience and create a daily or monthly budget.
Free Ways to Promote Online Businesses
1. Google My Business
A few people in Pakistan know the importance of the Google My Business (GMB) profile. GMB can drive tons of clients for your business. All you need is to verify your business with Google My Business.
Follow the steps below:
Create your GMB account
Sign up using your Gmail address
While a sign in, click “Add Your Business To Google”
Enter business name and service category
Click next and then again click Next after clicking on yes in the checkbox.
Add your street address, city name, and postal code.
Drag the map icon to locate your business and click next
Next, add your mobile number and click I don’t need a website if you don’t have a website.
If you have, simply paste the URL. You can also build a website using Google Website builder but I’ll not recommend it. Click Next.
Enter your name in the box and click Continue.
Your card with a verification code will arrive within 14 days. If you don’t receive the card, you can choose other ways of verification.
You can add business hours, categories, services, images, etc to your profile even without verification from Google.
2. Social Media
You can use social media to promote your business for free. Above, we talk about promoting the business using paid campaigns but you can also promote your business for free.
Follow social media platforms are best to promote your business:
Video marketing is the best way to promote your business online in Pakistan. All you need is to create a Youtbe channel and start uploading videos.
Your video doesn’t need to look professional. You can improve your video quality once you start getting some profit. At the beginning, just record the video with mobile and upload it to Youtube, Facebook, and Instagram.
3. Business Listing Platforms
You can also promote your online business by listing ads on popular platforms like OLX, Zameen, etc.
Just head over to OLX, and create your free account. Publish your ad with a catchy title, thumbnail, and images. You will get a good number of clients for your business.
If you don’t have any idea about starting your online business, explore different categories on Olx and find the one you are most interested in. Just get some products from the local market and start selling them on OLX with a small profit. Yes, keep the profit margin as minimum as possible.
You need some clients in the beginning. Never compromise on the quality of the product, your clients are your real marketers. They will suggest your business to others. Make sure you offer them quality products.
What is the best online business in Pakistan for students?
There are different online businesses available for students. If you want to make some money while studying, you can start copywriting for businesses. You can also offer graphic design and video editing services. If you really want to start a business to bring some change in society, you can work on your startup. Turn your idea into a business and start working on it today.